|
" Don't think pink : "
Lisa Johnson, Andrea Learned.
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
1038730
|
| Doc. No
|
:
|
b793100
|
| Main Entry
|
:
|
Johnson, Lisa,1967-
|
| Title & Author
|
:
|
Don't think pink : : what really makes women buy--and how to increase your share of this crucial market /\ Lisa Johnson, Andrea Learned.
|
| Publication Statement
|
:
|
New York :: AMACOM,, ©2004.
|
| Page. NO
|
:
|
1 online resource (x, 230 pages)
|
| ISBN
|
:
|
081440815X
|
|
|
:
|
: 0814428002
|
|
|
:
|
: 9780814408155
|
|
|
:
|
: 9780814428009
|
|
|
:
|
081440815X
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references (page 223) and index.
|
| Contents
|
:
|
Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of life stages and roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life stages : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- Enlisting women as your marketing partners : an alliance for brand success -- Investing in a transparent future.
|
| Abstract
|
:
|
Women spend trillions of dollars every year. Why are you missing out?
|
| Subject
|
:
|
Marketing.
|
| Subject
|
:
|
Women consumers.
|
| Subject
|
:
|
BUSINESS ECONOMICS-- Marketing-- Research.
|
| Subject
|
:
|
Marketing.
|
| Subject
|
:
|
Women consumers.
|
| Dewey Classification
|
:
|
658.8/34/082
|
| LC Classification
|
:
|
HC79.C6J64 2004eb
|
| Added Entry
|
:
|
Learned, Andrea.
|
| |