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" Chocolate fortunes : "


Document Type : BL
Record Number : 1039115
Doc. No : b793485
Main Entry : Allen, Lawrence L.,1960-
Title & Author : Chocolate fortunes : : the battle for the hearts, minds, and wallets of China's consumers /\ Lawrence L. Allen ; foreword by Ángel Cabrera.
Publication Statement : New York :: American Management Association,, ©2010.
Page. NO : 1 online resource (xi, 244 pages)
ISBN : 0814414338
: : 9780814414330
: 081441432X
: 9780814414323
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : Introduction : one country, three centuries -- China and chocolate : East meets West -- Ferrero Rocher : accidental hero -- Cadbury : one billion consumers -- Hershey : back to basics -- Nestlé : China's chocolate war sideshow -- Mars : a well-regulated militia -- Going the distance : China's 10K chocolate race.
Abstract : Could there be a more intriguing East-meets-West story than one about the introduction of chocolate-that very symbol of Western indulgence-to legendarily austere China?
Subject : Chocolate candy-- China.
Subject : Chocolate industry-- China-- History.
Subject : BUSINESS ECONOMICS-- General.
Subject : BUSINESS ECONOMICS-- Industries-- Service.
Subject : Chocolate candy.
Subject : Chocolate industry.
Subject : China.
Dewey Classification : ‭338.4/7663920951‬
LC Classification : ‭HD9200.C42‬‭A45 2010eb‬
copyhttps://lib.clisel.com/site/catalogue/1039115
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