| Document Type
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BL
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| Record Number
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1039348
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| Doc. No
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b793718
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| Main Entry
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Chaney, Paul,1955-
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| Title & Author
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The digital handshake : : seven proven strategies to grow your business using social media /\ Paul Chaney.
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| Publication Statement
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Hoboken, N.J. :: Wiley & Sons,, ©2009.
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| Page. NO
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1 online resource (xxvii, 244 pages) :: illustrations
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| ISBN
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0470538430
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: 0470538449
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: 0470538457
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: 1282291238
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: 6612291230
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: 9780470538432
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: 9780470538449
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: 9780470538456
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: 9781282291232
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: 9786612291234
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0470499273
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9780470499276
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Five consumer trends turning the world upside down -- Consumer skepticism is at an all-time high -- The media is fragmented and so is the audience -- Who is in control of the marketing message? (Guess what. It's not you!) -- Businesses, improve your aim -- Consumers are mad as hell, and they're not going to take it anymore -- What's a marketer to do? (Start a conversation) -- Business blogging : your social media marketing headquarters -- Social networks strengthen your social graph -- Niche online communities can benefit your business -- Microblogging : social media marketing in 140 characters or less -- Lights! Camera! Action! Use online video to market your business -- Podcasting (overlooked, underutilized marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools -- A brief word about Web sites, e-mail marketing, and search engines -- Listening is the new marketing -- Now that you've listened, it's time to engage -- Measuring the effectiveness of your social media marketing plan.
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| Abstract
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Practical applications for using social media to boost your business. Even todayâ??s most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business. Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap s.
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| Subject
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Internet advertising.
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Internet marketing.
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Online social networks-- Economic aspects.
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BUSINESS ECONOMICS-- E-Commerce-- Internet Marketing.
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BUSINESS ECONOMICS-- Mail Order.
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BUSINESS ECONOMICS-- Marketing-- Direct.
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BUSINESS ECONOMICS-- Marketing-- Multilevel.
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BUSINESS ECONOMICS-- Marketing-- Telemarketing.
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| Subject
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Internet advertising.
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| Subject
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Internet marketing.
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| Dewey Classification
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658.8/72
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| LC Classification
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HF5415.1265.C48 2009eb
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