| Document Type
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BL
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| Record Number
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1039737
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| Doc. No
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b794107
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| Title & Author
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Behavioral pricing /\ Guest editors Hooman Estelani and Sarah Maxwell.
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| Publication Statement
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Bradford, England :: Emerald Group Pub.,, ©2004.
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| Series Statement
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Journal of Product & Brand Management. No. 6 ;; vol. 13
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| Page. NO
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1 online resource (76 pages).
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| ISBN
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1280514507
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: 1845440250
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: 1845441893
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: 661051450X
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: 9781280514500
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: 9781845440251
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: 9781845441890
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: 9786610514502
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| Bibliographies/Indexes
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Includes bibliographical references.
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| Contents
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Abstracts & keywords; Introduction; Reference prices in retail advertisements; Consumer price knowledge in the German retail market; Price knowledge; Pricing dynamics in the online consumer electronics market; Capturing the effects of coupon promotions in scanner panel choice models; Iso-profit pricing for product lines; Internet currency.
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| Abstract
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Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific ways of determining optimal prices. Previously published in: Journal of Product & Brand Management, Volume 13, Number 6, 2004.
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| Subject
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New products-- Marketing.
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| Subject
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Pricing.
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| Subject
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BUSINESS ECONOMICS-- Sales Selling-- Management.
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| Subject
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New products-- Marketing.
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| Subject
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Pricing.
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| Dewey Classification
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658.8/16
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| LC Classification
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HB221.B44 2004eb
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| Added Entry
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Estelani, Hooman.
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Maxwell, Sarah.
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