| Document Type
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BL
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| Record Number
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1039842
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| Doc. No
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b794212
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| Main Entry
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Jakle, John A.
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| Title & Author
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Signs in America's auto age : : signatures of landscape and place /\ by John A. Jakle and Keith A. Sculle.
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| Publication Statement
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Iowa City :: University of Iowa Press,, ©2004.
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| Series Statement
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American land and life series
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| Page. NO
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1 online resource (xxxiii, 219 pages) :: illustrations.
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| ISBN
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1587294826
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: 9781587294822
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0877458898
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0877458901
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9780877458890
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9780877458906
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Commercial signs -- Signing public places -- Signing personal space -- Sign aesthetics.
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| Abstract
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Signs orient, inform, persuade, and regulate. They help give meaning to our natural and human-built environment, to landscape and place. In Signs in America's Auto Age, cultural geographer John Jakle and historian Keith Sculle explore the ways in which we take meaning from outdoor signs and assign meaning to our surroundings-the ways we "read" landscape. With an emphasis on how the use of signs changed as the nation's geography reorganized around the coming of the automobile, Jakle and Sculle consider the vast array of signs that have evolved since the beginning of the twentieth century.
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| Subject
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Advertising, Outdoor-- United States.
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Cities and towns-- United States.
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Landscapes-- United States.
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Signs and signboards-- United States.
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Social interaction-- United States.
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Advertising, Outdoor.
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Beschilderung
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BUSINESS ECONOMICS-- Advertising Promotion.
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Cities and towns.
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Landscapes.
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SCIENCE-- Earth Sciences-- Geography.
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Signs and signboards.
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Social interaction.
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Verkehrszeichen
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Werbung
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United States.
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USA.
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| Dewey Classification
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659.13/42/0973
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| LC Classification
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HF5841.J35 2004eb
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| Added Entry
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Sculle, Keith A.
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