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" Fundamentals of business marketing research / "
[edited by] David A. Reid, Richard E. Plank.
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BL
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| Record Number
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1039868
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| Doc. No
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b794238
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| Title & Author
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Fundamentals of business marketing research /\ [edited by] David A. Reid, Richard E. Plank.
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| Publication Statement
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New York :: Best Business Books,, ©2004.
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| Series Statement
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Foundation series in business marketing
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| Page. NO
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1 online resource (xxiii, 283 pages)
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| ISBN
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0789033143
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: 9780789033147
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0789023113
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0789023121
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9780789023117
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9780789023124
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| Notes
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"This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 7 (2-3) (2000): 2-185; 7 (4) (2000): 3-5, 11-67; and 9 (4) (2000): 123-126"--T.p. verso."
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Business marketing comes of age: a comprehensive review of the literature / David A Reid, Richard E. Plank -- C commentary on business marketing: a twenty-year review and an invitation for continued dialogue / Robert E. Spekman -- Commentary: thoughts on the future of business marketing / David T. Wilson -- Sensemaking about business-to-business strategies and relationships: a commentary on Reid and Plank's review / Arch G. Woodside -- Reply to the commentaries: business marketing comes of age / David A. Reid, Richard E. Plank.
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| Abstract
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"In Fundamentals of Business Marketing Research, you'll find a comprehensive review of vital research areas, including marketing to businesses, institutions, and governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The original study, its criticisms, and the authors' subsequent assessment spotlight major themes, individual contributions, and future trends in major topic areas, including business marketing strategy, organizational buying behavior and purchasing management, business marketing sciences, products/services, pricing issues, distribution/logistics, and promotion."--Jacket.
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| Subject
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Industrial marketing-- Research.
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Marketing research.
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BUSINESS ECONOMICS-- Marketing-- Research.
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Business Economics.
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Commerce.
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Industrial marketing-- Research.
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Marketing Sales.
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Marketing research.
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Recherche en marketing.
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Marketing industriel.
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Marketing.
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Onderzoeksmethoden.
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| Dewey Classification
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658.8/3
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| LC Classification
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HF5415.1263.F86 2004eb
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| NLM classification
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85.40bcl
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| Added Entry
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Plank, Richard E.
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Reid, David A., (David Alan)
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