| Document Type
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BL
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| Record Number
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1039903
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| Doc. No
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b794273
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| Main Entry
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Etherington, Bob.
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| Title & Author
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Selling skills for complete amateurs /\ Bob Etherington.
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| Publication Statement
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London :: Marshall Cavendish Business,, 2008.
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| Series Statement
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Bob Etherington's Career Ser.
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| Page. NO
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1 online resource (172 pages)
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| ISBN
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9789814312394
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: 9814312398
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1905736452
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9781905736454
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| Contents
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Cover; Title; Copyright; Contents; Introduction; 1 Who sold you this then?; 2 Never make a statement when you could ask a question; 3 Stop selling: start asking "SWOT"; 4 Features, advantages and benefits; 5 I object! (Objection overruled!); 6 How to sell in the worst of times; 7 Getting your contract signed; 8 The ubiquitous sales letter; About the author
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| Abstract
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Nearly everyone within a company is involved in selling at one level or another. Yet, the majority of those people are not professional frontline salespeople - they have never received any training in selling or in dealing with customers. As a result, opp.
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| Subject
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Selling.
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| Subject
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BUSINESS ECONOMICS-- Distribution.
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| Subject
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BUSINESS ECONOMICS-- Marketing-- General.
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| Subject
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Selling.
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| Dewey Classification
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658.85
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| LC Classification
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HF5438.25.E84 2008eb
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