| Document Type
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BL
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| Record Number
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1040008
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| Doc. No
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b794378
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| Main Entry
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Pulley, Brett.
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| Title & Author
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The billion dollar BET : : Robert Johnson and the inside story of Black Entertainment Television /\ Brett Pulley.
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| Publication Statement
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Hoboken, N.J. :: John Wiley & Sons,, ©2004.
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| Page. NO
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1 online resource (viii, 248 pages) :: illustrations
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| ISBN
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0471661880
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: 9780471661887
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0471423637
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0471735973
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9780471423638
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9780471735977
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| Notes
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"Published simultaneously in Canada."
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| Bibliographies/Indexes
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Includes bibliographical references (pages 229-239) and index.
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| Contents
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Prologue: "Bootylicious" -- The Other Side of the Tracks -- Access to Power -- "White Man, Can You Spare Half a Million?" -- Reverend Eldorado -- Country Boy Charm, Predator's Heart -- The Family -- "BET in the House" -- Shakin' It ... Smackin' It -- "Tired Ol' Reruns" -- Wealth and Power -- The Black Disney -- Costly Affairs -- "Sellout!" -- He Got Game -- Epilogue: One Nation Under a Groove.
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| Abstract
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The first-ever in-depth look at one of the greatest business stories of our time. A true heavyweight in the star-studded world of media entertainment, Robert Johnson, the creator of Black Entertainment Television (BET), turned a revolutionary idea and a 15,000 personal loan into a multibillion-dollar empire. As one of the richest black men in America as well as its first black billionaire, Johnson's success with BET has been a social examination into both race and capitalism with his many detractors holding him to a higher standard of cultural responsibility from which his competitors are exempt.
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| Subject
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Johnson, Robert L.,1946 April 8-
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Johnson, Robert L.,1946 April 8-
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| Subject
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Black Entertainment Television-- History.
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Black Entertainment Television.
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| Subject
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Executives-- United States, Biography.
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| Subject
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Television broadcasting-- United States.
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| Subject
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Executives.
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TECHNOLOGY ENGINEERING-- Television Video.
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| Subject
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Television broadcasting.
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United States.
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| Dewey Classification
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384.55/5/092B
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| LC Classification
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HE8700.8.P85 2004eb
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| NLM classification
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AP 33100rvk
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