منو
رکورد قبلیرکورد بعدی

" Corporate reputation and competitiveness / "


Document Type : BL
Record Number : 1040097
Doc. No : b794467
Main Entry : Davies, Gary,1946-
Title & Author : Corporate reputation and competitiveness /\ Gary Davies ; with Rosa Chun, Rui Vinhas da Silva and Stuart Roper.
Publication Statement : London ;New York :: Routledge,, 2003.
Page. NO : xiii, 272 pages :: illustrations ;; 25 cm
ISBN : 041528743X
: : 9780415287432
Bibliographies/Indexes : Includes bibliographical references (pages 259-268) and index.
Contents : A brief history of strategic thought -- The traditional approach to reputation management -- The reputation paradigm -- The company as a brand -- Defending a reputation -- Measuring reputation : the corporate personality scale -- The management of image and identity -- Managing the reputation chain -- Reputation and business performance -- Challenges in reputation management -- Managing the personality of the organization.
Abstract : This book presents the case for reputation as a strategic tool for organisations in the 21st century. As well as a review of current thinking on how reputation is managed, the text contains a unique approach to reputation measurement and management, 'The Reputation Chain'
Subject : Brand name products-- Management.
Subject : Competition.
Subject : Corporate image.
Subject : Corporations-- Public relations.
Subject : Brand name products-- Management.
Subject : Competition.
Subject : Compétitivité.
Subject : Corporate image.
Subject : Corporations-- Public relations.
Subject : Entreprises.
Subject : Opinion publique.
Subject : Politique de l'information.
Subject : Prestige
Subject : Relations publiques.
Subject : Strategisches Management
Subject : Unternehmen
Subject : Wettbewerbsfähigkeit
Subject : Concurrentie.
Subject : Corporate identity.
Subject : Corporate image.
Subject : Reputatie.
Subject : Strategisch management.
Dewey Classification : ‭659.2‬
LC Classification : ‭HD59.2‬‭.D38 2003‬
NLM classification : ‭85.10‬bcl
: ‭QP 637‬rvk
copyhttps://lib.clisel.com/site/catalogue/1040097
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