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" Value above cost : "


Document Type : BL
Record Number : 1040113
Doc. No : b794483
Main Entry : Sexton, Donald E.,1943-
Title & Author : Value above cost : : driving superior financial performance with CVA, the most important metric you've never used /\ Donald E. Sexton.
Publication Statement : Upper Saddle River, N.J. :: FT Press,, ©2009.
Page. NO : 1 online resource (xx, 344 pages) :: illustrations
ISBN : 0136043321
: : 0137017375
: : 8131744434
: : 9780136043324
: : 9780137017379
: : 9788131744437
Bibliographies/Indexes : Includes bibliographical references (pages 311-328) and index.
Contents : Marketing and financial performance -- How CVA affects financial performance -- CVA over time -- Perceived value -- Costs -- Managing CVA -- Managing CVA over time -- Utilizing CVA for strategic decisions -- Utilizing CVA for marketing program decisions -- Building the marketing accountability scorecard -- Organizing to manage CVA.
Subject : Economic value added.
Subject : Marketing-- Management.
Subject : Economic value added.
Subject : Marketing-- Management.
Subject : Marketing.
Subject : Valeur ajoutée.
Dewey Classification : ‭658.8‬
LC Classification : ‭HF5415.13‬‭.S458 2009‬
copyhttps://lib.clisel.com/site/catalogue/1040113
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