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" Don't just relate-- advocate! : "


Document Type : BL
Record Number : 1040174
Doc. No : b794544
Main Entry : Urban, Glen L.
Title & Author : Don't just relate-- advocate! : : a blueprint for profit in the era of customer power /\ Glen Urban.
Publication Statement : Upper Saddle River, New Jersey :: Wharton School Pub.,, ©2005.
Page. NO : xvi, 234 pages :: illustrations ;; 24 cm
ISBN : 0131913611
: : 9780131913615
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : Now is the time to advocate for your customers -- The Internet creates customer power -- The balance of push and trust is shifting -- Customer power is all around you -- Theory A : the new paradigm -- Where are you positioned on the trust dimensions? -- Is advocacy for you? -- Tools for advocacy -- Questions and answers about customer advocacy -- Moving to advocacy -- The advocacy imperative.
Subject : Corporations-- Public relations.
Subject : Customer relations.
Subject : Corporations-- Public relations.
Subject : Corporations-- Public relations.
Subject : Customer relations.
Subject : Customer relations.
Dewey Classification : ‭658.812‬
LC Classification : ‭HF5415.5‬‭.U73 2005‬
NLM classification : ‭F713.5‬clc
copyhttps://lib.clisel.com/site/catalogue/1040174
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