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" Bite-sized marketing : "
Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.
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BL
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| Record Number
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1040259
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| Doc. No
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b794629
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| Main Entry
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Dowd, Nancy,1956-
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| Title & Author
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Bite-sized marketing : : realistic solutions for the overworked librarian /\ Nancy Dowd, Mary Evangeliste, Jonathan Silberman.
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| Publication Statement
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Chicago :: American Library Association,, 2010.
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| Page. NO
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1 online resource (xi, 140 pages) :: illustrations
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| ISBN
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0838997341
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: 9780838997345
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0838910009
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9780838910009
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.
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| Abstract
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Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
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| Subject
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Libraries-- Marketing.
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Libraries-- Public relations.
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LANGUAGE ARTS DISCIPLINES-- Library Information Science-- General.
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Libraries-- Marketing.
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Libraries-- Public relations.
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Marketing
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Öffentlichkeitsarbeit
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Bibliothek.
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Bibliotheken.
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Marketing.
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| Dewey Classification
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021.7
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| LC Classification
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Z716.3.D69 2010eb
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| Added Entry
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Evangeliste, Mary.
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Silberman, Jonathan,1982-
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