| Document Type
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BL
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| Record Number
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1040844
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| Doc. No
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b795214
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| Main Entry
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Conley, Chip.
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| Title & Author
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Marketing that matters : : 10 practices to profit your business and change the world /\ Chip Conley, Eric Friedenwald-Fishman.
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| Edition Statement
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1st ed.
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| Publication Statement
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San Francisco, CA :: Berrett-Koehler Publishers,, ©2006.
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| Series Statement
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The social venture network series
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| Page. NO
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1 online resource (x, 202 pages) :: illustrations
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| ISBN
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1282300636
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: 1576759644
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: 6612300639
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: 9781282300637
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: 9781576759646
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: 9786612300639
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1576753832
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9781576753835
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| Bibliographies/Indexes
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Includes bibliographical references (pages 183-192) and index.
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| Contents
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Letter from the Editor of the Social Venture Network Series; Acknowledgments; Introduction: Why Marketing Matters; 1 Don't Fear Marketing: Practice 1: Use Marketing as a Core Business Strategy; 2 Know Yourself: Practice 2: Build Upon Your Mission; 3 What Is Your Definition of Success?: Practice 3: Define Your Goals; 4 Know Your Audience: Practice 4: Be Aggressively Customer Centered; 5 Question Conventional Wisdom: Practice 5: Don't Limit Your Market; 6 What's Driving the Customer Decision?: Practice 6: Communicate Value and Values.
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| Abstract
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A practical guide to selling what you do, without selling-out who you are. Through a 10-key-principles format, it offers tried-and-tested practical guidance and examples.
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| Subject
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Social marketing.
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| Subject
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Social responsibility of business.
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| Subject
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BUSINESS ECONOMICS-- Distribution.
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| Subject
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BUSINESS ECONOMICS-- Marketing-- General.
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| Subject
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Social marketing.
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| Subject
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Social responsibility of business.
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| Dewey Classification
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658.8
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| LC Classification
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HF5414.C66 2006
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| Added Entry
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Friedenwald-Fishman, Eric,1966-
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