| Document Type
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BL
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| Record Number
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1040993
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| Doc. No
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b795363
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| Main Entry
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Cox, Jim,1939-
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| Title & Author
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Sold on radio : : advertisers in the golden age of broadcasting /\ Jim Cox.
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| Publication Statement
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Jefferson, N.C. :: McFarland & Co.,, ©2008.
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| Page. NO
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1 online resource (x, 322 pages) :: illustrations
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| ISBN
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0786451769
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: 9780786451760
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0786433914
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9780786433919
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| Bibliographies/Indexes
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Includes bibliographical references (pages 313-315) and index.
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| Contents
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Cover; Acknowledgments; Contents; Preface; Part I. The Commercialization of American Network Radio; 1. Ancestors of Radio Advertising; 2. Commercializing the Ether; 3. Ad Agencies: They Held the Whip Hand; 4. Audience Measurement Services: Counting the House; 5. Commercial Copywriters: Persuasive Penmanship; 6. Commercial Spokesmen: They Delivered the Goods; Part II. Patronage of American Network Radio; American Home Products; American Tobacco Company; Andrew Jergens Company; Bristol-Myers Company; Brown & Williamson Tobacco Company; Campbell Soup Company; Coca-Cola Company.
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Colgate-Palmolive-Peet CompanyFord Motor Company; General Foods Corporation; General Mills, Inc.; General Motors Company; Kellogg Company; Kraft Foods Company; Lever Brothers Company; Liggett & Myers Tobacco Company; P. Lorillard, Inc.; Miles Laboratories, Inc.; Philip Morris Company; Procter & Gamble Company; Quaker Oats Company; R.J. ReynoldsTobacco Company; Standard Brands, Inc.; Sterling Drug, Inc.; Appendix A: 100 More Advertisers in Radio's Golden Age; Appendix B: Variants That Impacted the Radio Commercial; Appendix C: A Glossary of Advertising and Broadcasting Jargon; Chapter Notes.
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| Abstract
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"This work covers the history of radio advertising, from its foundation to its development as a sophisticated, profitable system that benefited advertisers, broadcasters, and the public"--Provided by publisher.
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| Subject
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Radio advertising-- United States-- History-- 20th century.
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| Subject
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Radio broadcasting-- United States-- History-- 20th century.
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| Subject
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BUSINESS ECONOMICS-- Advertising Promotion.
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| Subject
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Radio advertising.
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| Subject
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Radio broadcasting.
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| Subject
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United States.
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| Dewey Classification
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659.14/20973
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| LC Classification
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HF6146.R3C69 2008eb
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