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" Hospitality strategic management : "
Cathy A. Enz.
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BL
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| Record Number
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1041021
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b795391
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| Main Entry
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Enz, Cathy A.,1956-
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| Title & Author
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Hospitality strategic management : : concepts and cases /\ Cathy A. Enz.
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| Edition Statement
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2nd ed.
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| Publication Statement
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Hoboken, N.J. :: John Wiley & Sons,, ©2010.
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| Page. NO
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1 online resource (xviii, 676 pages) :: illustrations, maps
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| ISBN
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0470320176
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: 0470399287
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: 6612112786
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: 9780470320174
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: 9780470399286
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: 9786612112782
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047008359X
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9780470083598
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| Notes
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Previous ed. was co-authored with Jeffrey S. Harrison and his name appeared first on t.p.
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| Bibliographies/Indexes
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Includes bibliographical references (pages 595-643) and index.
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| Contents
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Hospitality Strategic Management: Concept and Cases, Second Edition; CONTENTS; PREFACE; ABOUT THE AUTHOR; Chapter 1: STRATEGIC MANAGEMENT; Chapter 2: THE ENVIRONMENT AND EXTERNAL STAKEHOLDERS; Chapter 3: STRATEGIC DIRECTION; Chapter 4: ORGANIZATIONAL RESOURCES AND COMPETITIVE ADVANTAGE; Chapter 5: STRATEGY FORMULATION AT THE BUSINESS-UNIT LEVEL; Chapter 6: CORPORATE-LEVEL STRATEGY AND RESTRUCTURING; Chapter 7: STRATEGY IMPLEMENTATION THROUGH INTERORGANIZATIONAL RELATIONSHIPS AND MANAGEMENT OF FUNCTIONAL RESOURCES; Chapter 8: STRATEGY IMPLEMENTATION THROUGH ORGANIZATIONAL DESIGN AND CONTROL.
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Chapter 9: STRATEGIES FOR ENTREPRENEURSHIP AND INNOVATIONChapter 10: GLOBAL STRATEGIC MANAGEMENT AND THE FUTURE; CASES; NOTES; GLOSSARY; INDEX.
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| Abstract
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Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or h.
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| Subject
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Hospitality industry-- Management.
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Strategic planning.
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BUSINESS ECONOMICS-- Small Business.
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Hospitality industry-- Management.
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Strategic planning.
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| Dewey Classification
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647.94/068
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| LC Classification
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HD30.28.H3758 2010eb
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TX911.3.M27E56 2010eb
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