| Document Type
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BL
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| Record Number
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1041226
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| Doc. No
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b795596
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| Main Entry
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Clarke, Alan,1956-
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| Title & Author
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International hospitality management : : concepts and cases /\ Clarke and Chen.
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| Publication Statement
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Amsterdam ;London :: Elsevier/Butterworth-Heinemann,, 2007.
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| Page. NO
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x, 382 pages :: illustrations ;; 25 cm
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| ISBN
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0750666757
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: 9780750666756
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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1. Welcome : an introduction to international hospitality management -- 2. Cultures and the challenges of international hospitality -- 3. The international hospitality industry -- 4. Exploring the international environment -- 5. International marketing -- 6. International hospitality market entry -- 7. Strategic planning and international hospitality enterprises -- 8. International human resources management : managing diversity -- 9. Enterpreneurship and SMEs in the global market -- 10. Managing social responsibility in international hospitality -- 11. Analysis of international hospitality management.
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| Abstract
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"International Hospitality Management: concepts and cases brings together the latest developments in global hospitality operations with contemporary management principles. It develops a critical view of the management practices and the traditional theories, analysing how appropriate they are to the hospitality and tourism industries in a multicultural context." "International Hospitality Management: concepts and cases is designed to instil a greater awareness of the cultural factors influencing the strategies and performances of international hospitality organizations. This approach focuses on a critical analysis of the relevance and application of general management theory and practice to the hospitality industry."--Jacket.
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| Subject
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Hospitality industry-- Management, Case studies.
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Hospitality industry-- Management.
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International business enterprises-- Management.
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Gastgewerbe
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| Subject
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Hospitality industry-- Management, Case studies.
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| Subject
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Hospitality industry-- Management.
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| Subject
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Hospitality industry-- Management.
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| Subject
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International business enterprises-- Management.
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International business enterprises-- Management.
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| Subject
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Internationales Management
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| Dewey Classification
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647.94068
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| LC Classification
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TX911.3.M27C575 2007
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| NLM classification
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F719clc
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QQ 946rvk
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| Added Entry
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Chen, Wei,1971-
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