| Document Type
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BL
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| Record Number
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1041600
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| Doc. No
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b795970
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| Title & Author
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Franchising hospitality services /\ edited by Conrad Lashley and Alison Morrison.
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| Publication Statement
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Oxford ;Boston :: Butterworth/Heinmann,, 2000.
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| Series Statement
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The hospitality, leisure and tourism series
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| Page. NO
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xviii, 274 pages ;; 24 cm.
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| ISBN
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0750647728
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: 9780750647724
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Abstract
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"In two parts, this text firstly looks at the issues from both an academic and practitioner perspective and secondly investigates franchising within specific hospitality sector groups. These groups include catering, hotels, licensed retail, travel trade and transport and are explored using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part of the text are tackled in real life situations."--Cover.
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| Subject
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Franchises (Retail trade)
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| Subject
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Hospitality industry-- Management.
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| Subject
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Franchises (Retail trade)
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| Subject
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Franchising
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| Subject
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Gastgewerbe
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| Subject
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Hospitality industry-- Management.
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| Subject
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Franchising.
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| Dewey Classification
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647.94/068
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338.47647068
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| LC Classification
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TX911.3.M27F75 2000
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| NLM classification
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83.71bcl
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F719clc
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QQ 946rvk
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| Added Entry
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Lashley, Conrad.
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Morrison, Alison J.
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