| Document Type
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BL
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| Record Number
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1041604
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| Doc. No
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b795974
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| Main Entry
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Morley, Michael.
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| Title & Author
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How to manage your global reputation : : a guide to the dynamics of international public relations /\ by Michael Morley.
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| Edition Statement
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Rev. and updated ed.
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| Publication Statement
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Basingstoke :: Palgrave,, 2002.
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| Page. NO
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xii, 228 pages :: illustrations ;; 24 cm
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| ISBN
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0333987772
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: 9780333987773
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| Notes
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Includes index.
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Previous ed. published by: Macmillan, 1998.
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| Contents
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1. The global village -- it's here -- 2. Corporate reputation -- 3. Corporate reputation management -- 4. The global voice -- 5. Think global, act local -- 6. The barriers -- 7. The specialization of international public relations -- 8. Issues identification and management -- 9. Crisis and catastrophe communications -- 10. Public affairs -- 11. Sponsorship? Philanthropy? Or promotion? -- 12. The infrastructure of your organization -- 13. The public relations agency -- 14. Research.
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| Abstract
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In this comprehensive book on global public relations, long-time international practitioner Michael Morley pulls the curtain back on how PR actually works, why it makes a vital contribution to the dissemination of useful information, and how it guards corporate reputation - the crown jewel of any company.
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| Subject
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Corporations-- Public relations, Case studies.
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| Subject
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Corporations-- Public relations.
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| Subject
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Corporations-- Public relations.
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| Dewey Classification
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659.289
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| LC Classification
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HD59.M64 1998
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