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" Principles of strategic management / "
by Tony Morden.
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BL
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| Record Number
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1041617
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| Doc. No
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b795987
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| Main Entry
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Morden, Tony,1946-
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| Title & Author
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Principles of strategic management /\ by Tony Morden.
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| Edition Statement
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3rd ed.
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| Publication Statement
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Aldershot, England ;Burlington, VT :: Ashgate,, ©2007.
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| Series Statement
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Innovative business textbooks
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| Page. NO
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1 online resource (ix, 627 pages) :: illustrations.
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| ISBN
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0754685683
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: 9780754685685
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075464474X
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9780754644743
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Cover; Acknowledgements and Dedication; Contents; List of Figures; List of Tables; Introduction and Book Plan; PART ONE: CONCEPTS AND TECHNIQUES OF STRATEGIC ANALYSIS; PART TWO: BUSINESS PLANNING, RISK ASSESSMENT, FORECASTING, THE STRATEGIC MANAGEMENT OF TIME, AND CRISIS MANAGEMENT; PART THREE: STRATEGY FORMULATION, LEADERSHIP, GOVERNANCE, STRATEGIC DECISION-MAKING, AND PERFORMANCE EVALUATION; PART FOUR: STRATEGY CHOICE AND IMPLEMENTATION; Glossary; Index.
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| Abstract
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Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and mana.
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| Subject
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Strategic planning.
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| Subject
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BUSINESS ECONOMICS-- Strategic Planning.
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| Subject
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Strategic planning.
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| Dewey Classification
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658.4/012
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| LC Classification
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HD30.28.M6462 2007eb
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