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" The hero and the outlaw : "


Document Type : BL
Record Number : 1041641
Doc. No : b796011
Main Entry : Mark, Margaret
Title & Author : The hero and the outlaw : : building extraordinary brands through the power of archetypes /\ Margaret Mark and Carol S. Pearson.
Publication Statement : New York :: McGraw-Hill,, ©2001.
Page. NO : 1 online resource (xii, 384 pages) :: illustrations
ISBN : 007138118X
: : 9780071381185
: 0071364153
: 0071407618
: 9780071364157
: 9780071407618
Bibliographies/Indexes : Includes bibliographical references and index.
Subject : Brand name products.
Subject : Branding (Marketing)
Subject : Product management.
Subject : Brand name products.
Subject : Branding (Marketing)
Subject : BUSINESS ECONOMICS-- Advertising Promotion.
Subject : Product management.
Subject : Merken.
Dewey Classification : ‭658.8/27‬
LC Classification : ‭HF5415.15‬‭.M334 2001eb‬
NLM classification : ‭85.40‬bcl
Added Entry : Pearson, Carol,1944-
copyhttps://lib.clisel.com/site/catalogue/1041641
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