| Document Type
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BL
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| Record Number
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1041737
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| Doc. No
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b796107
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| Main Entry
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Argenti, Paul A.
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| Title & Author
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Digital strategies for powerful corporate communications /\ Paul A. Argenti and Courtney M. Barnes.
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| Publication Statement
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New York :: McGraw-Hill,, ©2009.
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| Page. NO
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xi, 288 pages :: illustrations ;; 24 cm
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| ISBN
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0071606025
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: 9780071606028
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| Bibliographies/Indexes
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Includes bibliographical references (pages 255-274) and index.
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| Contents
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Welcome to the jungle : an introduction to the new business environment -- Corporate Darwinism : organizational structures evolve to meet changing stakeholder demands -- The digital mediator : online platforms create common ground for marketing and corporate communications -- Coup de reportage : new media relations in the conversational age -- The water cooler goes to cyberspace : internal communications in a digital world -- Trading virtual spaces : shareholders take investor relations to the Web -- A tree grows in cyberspace : Web 2.0 inspires--and requires--corporate responsibility efforts to go green -- A public affair : the digital dimension of government relations -- Help, my Avatar's fallen and he can't get up : crisis management in a virtual world.
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| Abstract
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The advents of blogging, mashups, and wiki programs have introduced chaos in the world of business communication. 'Digital Strategies for Powerful Corporate Communications' explains how to use these same digital means, among many others, for bringing order to this information-saturated environment.
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| Subject
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Barnes, Courtney M.
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Barnes, Courtney M.
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| Subject
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Business networks-- Computer network resources.
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Communication in management-- Computer network resources.
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Communication in organizations-- Computer network resources.
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Digital communications-- Economic aspects.
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| Subject
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Business networks-- Computer network resources.
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Communication in management-- Computer network resources.
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Öffentlichkeitsarbeit
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| Dewey Classification
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658.4/5
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| LC Classification
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HD69.S8A74 2009
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| NLM classification
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F270.7clc
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QP 342rvk
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QP 345rvk
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