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" Marketing wireless products / "
Sarah-Jayne Gratton, Dean A. Gratton.
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BL
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| Record Number
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1042138
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| Doc. No
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b796508
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| Main Entry
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Gratton, Sarah-Jayne.
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| Title & Author
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Marketing wireless products /\ Sarah-Jayne Gratton, Dean A. Gratton.
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| Publication Statement
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Edinburgh :: Elsevier/Butterworth-Heinemann,, 2004.
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| Page. NO
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256 pages
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| ISBN
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075065936X
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: 9780750659369
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| Contents
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A brief history of wireless technology -- How wireless technology works -- What makes a wireless product sell? -- Comparing wireless technologies -- The birth of an idea / Johan Åkesson -- Marketing IBM wireless leadership : technology, inhibitors, strategy and solutions / Ronald Sperano -- From entrapment to freedom / Gary Evans -- Marketing wireless : a manufacturer's perspective / Nick Hunn -- Mobilian marketing : using all available channels for marketing influence and intelligence / Wade Gillham -- Short-distance wireless : marketing 802.11 and Bluetooth / Tom Siep -- A pioneer for mobile communications / Derrick Emeka -- Marketing the advanced operating system for mobile phones / Simon Garth and Andrie de Vries -- Where do we go from here? -- Conclusions drawn and lessons learned.
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Cell phone systems-- Marketing.
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Cell phones.
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Wireless communication systems.
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Cell phone systems-- Marketing.
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Cell phones.
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Wireless communication systems.
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| Dewey Classification
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621.38456
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| LC Classification
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TK6570.M6G647 2004
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| Added Entry
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Gratton, Dean A.
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