| Document Type
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BL
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| Record Number
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1042315
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| Doc. No
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b796685
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| Main Entry
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Quinlan, Mary Lou.
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| Title & Author
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Just ask a woman : : cracking the code of what women want and how they buy /\ Mary Lou Quinlan.
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| Publication Statement
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Hoboken, N.J. :: J. Wiley & Sons,, ©2003.
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| Page. NO
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1 online resource (xi, 260 pages)
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| ISBN
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0471446971
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: 128036517X
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: 9780471446972
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: 9781280365171
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0471369209
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| Bibliographies/Indexes
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Includes bibliographical references (pages 249-252) and index.
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| Contents
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A checklist for marketers : listening or not? -- Self-induced stress -- Deliberate decision making -- The vigilante shopper -- The tug of war with the mirror -- Intimate with technology -- Demanding respect -- Craving comfort.
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| Abstract
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Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs.
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| Subject
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Marketing-- United States.
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Women consumers-- United States.
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Women-- United States-- Attitudes.
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BUSINESS ECONOMICS-- Marketing-- Research.
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| Subject
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Marketing.
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Women consumers.
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Women-- Attitudes.
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United States.
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| Dewey Classification
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658.8/34/082
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| LC Classification
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HF5415.33.U6Q56 2003eb
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