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" Positively responsible : "
Erik Bichard and Cary L. Cooper.
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BL
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| Record Number
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1042434
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| Doc. No
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b796804
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| Main Entry
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Bichard, Erik.
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| Title & Author
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Positively responsible : : how business can save the planet /\ Erik Bichard and Cary L. Cooper.
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| Publication Statement
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Amsterdam ;London :: Butterworth-Heinemann,, 2008.
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| Page. NO
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xiii, 214 pages ;; 24 cm
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| ISBN
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0750684755
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: 9780750684750
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| Bibliographies/Indexes
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Includes bibliographical references (pages 203-209) and index.
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| Contents
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Deniers, despairers and contrarians -- People are irrational and self-centered -- Leaders and the bolt of light -- Working together : boycotts, campaigns and the feelgood factor -- What is it about the Swedes? -- Why sustainable change works better at work -- Acting sustainably -- the power of theatre -- Nature as persuader -- It's values and emotions, stupid! -- You shall be rewarded -- The next positive steps forward.
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| Abstract
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This book shows how sustainable development can be achieved without having a negative influence on either corporate leaders or their employees, by using the forces of market advantage rather than opposing them. This breakthrough approach examines the varying influences of incentives on human behavior and how these can be used to chart a coherent and effective course of action within organizations. It provides a new strategy for corporate social responsibility, built on a market-based justification for change, and within the crucial timescales predicted by climate researchers. With a unique combination of experience and skills, the authors combine a penetrating understanding of sustainable development issues with a comprehensive description of what motivates or de-motivates human beings. It provides illustrations from Nestle, Wal-Mart, Marks & Spencer, South West Airlines (SWA), The Body Shop, Ben & Jerrys, Shell, ICI, and many others to show how a more positive approach pays dividends in the future. The book also offers a new sustainable strategy for businesses that want to move forward in a positive manner.
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| Subject
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Social responsibility of business.
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| Subject
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Social responsibility of business.
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| Dewey Classification
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658.408
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| LC Classification
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HF5387.B534 2008
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| Added Entry
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Cooper, Cary L.
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