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" Why we buy : "
Paco Underhill.
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BL
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| Record Number
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1042574
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| Doc. No
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b796944
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| Main Entry
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Underhill, Paco
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| Title & Author
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Why we buy : : the science of shopping /\ Paco Underhill.
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| Edition Statement
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Simon & Schuster trade paperback edition; [Updated and revised edition]
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| Publication Statement
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New York :: Simon & Schuster Paperbacks.,, 2009.
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, ©2009
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| Page. NO
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xii, 306 pages ;; 22 cm
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| ISBN
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1416595244
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: 9781416595243
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| Notes
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"Updated and revised for the internet, the global consumer and beyond".
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Includes index.
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| Contents
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Instead of Samoa, stores: the science of shopping -- Walk like an Egyptian: the mechanics of shopping -- Men are from Home Depot, women are from Bloomingdale's: the demographics of shopping -- See me, feel me, touch me, buy me: the dynamics of shopping -- Screen savers, jet lag and whirling dervishes: the culture of shopping.
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| Abstract
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Revolutionary retail guru Paco Underhill is back with a revised edition of this text on our ever-evolving consumer culture. It is full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets.
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| Subject
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Consumer behavior.
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Marketing research.
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Shopping.
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Consumer behavior.
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Consumer behavior.
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Consumer behaviour.
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Konsumentpsykologi.
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Marketing research.
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Marketing research.
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Marketing research.
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Marknadsundersökning.
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Shopping.
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Shopping.
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Shopping.
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Shopping.
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| Dewey Classification
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658.8/34
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| LC Classification
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HF5415.2.U53 2009
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