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" Win New Business. "
| Document Type
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BL
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| Record Number
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1042745
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| Doc. No
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b797115
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| Main Entry
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Croft, Susan
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| Title & Author
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Win New Business.
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| Publication Statement
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London :: Thorogood, Nov. 2002Chicago :: Independent Publishers Group [distributor]
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| Series Statement
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Desktop Guide Ser.
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| Page. NO
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1 online resource (220 pages).
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| ISBN
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1854182900
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: 9781854182906
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| Abstract
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Annotation This major new book on how to develop business by a professional with extensive experience of both Europe and the USA is packed with innovative ways of generating leads. A practical source of advice and techniques for winning new business from both new and existing customers, it provides the essential skills for: analyzing customer needs and building relationships; understanding the psychology of selling; writing successful proposals and making outstanding presentations; and pushing through to win. Desktop guides are a practical source of reference, guidance, techniques and best practice. They contain an abundance of checklists, charts, do's and don'ts, summaries and special tips.
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| Subject
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Marketing.
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Selling.
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| Subject
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Marketing.
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| Subject
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Selling.
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| Dewey Classification
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658.85
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| LC Classification
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HF5438.25.C76 2002eb
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