| Document Type
|
:
|
BL
|
| Record Number
|
:
|
1042855
|
| Doc. No
|
:
|
b797225
|
| Main Entry
|
:
|
Ace, Cathy,1960-
|
| Title & Author
|
:
|
Successful marketing communications : : a practical guide to planning and implementation /\ Cathy Ace.
|
| Publication Statement
|
:
|
Oxford ;Boston :: Butterworth-Heinemann,, 2001.
|
| Series Statement
|
:
|
Chartered Institute of Marketing/Butterworth-Heinemann marketing series
|
| Page. NO
|
:
|
1 online resource (ix, 210 pages) :: illustrations
|
| ISBN
|
:
|
0080498337
|
|
|
:
|
: 1136361219
|
|
|
:
|
: 1136361251
|
|
|
:
|
: 113636126X
|
|
|
:
|
: 1138441120
|
|
|
:
|
: 1429483792
|
|
|
:
|
: 9780080498331
|
|
|
:
|
: 9781136361210
|
|
|
:
|
: 9781136361258
|
|
|
:
|
: 9781136361265
|
|
|
:
|
: 9781138441125
|
|
|
:
|
: 9781429483797
|
|
|
:
|
0750650273
|
|
|
:
|
9780750650274
|
| Notes
|
:
|
"Published in association with the Chartered Institute of Marketing."
|
|
|
:
|
Includes index.
|
| Contents
|
:
|
1. The marketing context -- 2. Planning your marketing communications -- 3. Above the line communication methods -- 4. Below the line communication methods -- 5. Public relations : more than just a goodwill exercise -- 6. Managing implementation -- 7. Building the relationship over time -- 8. Communication planning and implementation in the real world : case studies that will challenge your ability to really 'do it'!
|
| Subject
|
:
|
Communication in marketing.
|
| Subject
|
:
|
BUSINESS ECONOMICS-- Green Business.
|
| Subject
|
:
|
Communication in marketing.
|
| Dewey Classification
|
:
|
658.8/02
|
| LC Classification
|
:
|
HF5415.123.A27 2001eb
|
| Added Entry
|
:
|
Chartered Institute of Marketing.
|