منو
رکورد قبلیرکورد بعدی

" Controlling in wissenschaftlichen Verlagen ; Analyse IT-induzierter Veränderungen wissenschaftlicher Verlage und Konzeption ausgewählter Controlling-Instrumente. "


Document Type : BL
Record Number : 1042930
Doc. No : b797300
Main Entry : Ortelbach, Björn.
Title & Author : Controlling in wissenschaftlichen Verlagen ; Analyse IT-induzierter Veränderungen wissenschaftlicher Verlage und Konzeption ausgewählter Controlling-Instrumente.
Publication Statement : Universitätsverlag Göttingen, 2007.
Series Statement : Göttinger Schriften zur Internetforschung,; Bd. 5
Page. NO : 1 online resource.
ISBN : 3940344095
: : 9783940344090
Bibliographies/Indexes : Includes bibliographical references (pages 303-324).
Abstract : Compared with other industries, scientific publishing has a centuries-old tradition. However, it is currently the development of digital information and communication technologies in probably the biggest upheaval since the invention of the printing press. Björn Ortelbach deals with the impact of technological development in the scientific publishing industry from a business point of view. In the first part of the book he analyzes how value added cost structures and business models of publishers change. The second part of the book deals with the impact of these changes on the control of these companies. Based on the previously worked out specifics of the industry design proposals for the use of controlling mechanisms are developed.
Subject : Communication. Mass media.
Subject : Economics, finance, business and management.
Subject : Electrical Computer Engineering.
Subject : Engineering Applied Sciences.
Subject : Industry and industrial studies.
Subject : Information Technology.
Subject : Media, information and communication industries.
Subject : Publishing industry.
Dewey Classification : ‭[E]‬
LC Classification : ‭Z286.S4‬‭O78 2007‬
copyhttps://lib.clisel.com/site/catalogue/1042930
کپی لینک
پیشنهاد خرید
پیوستها
Search result is zero
نظرسنجی
نظرسنجی منابع دیجیتال

1 - آیا از کیفیت منابع دیجیتال راضی هستید؟