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" Chaotics : "
Philip Kotler and John A. Caslione.
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BL
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| Record Number
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1043017
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| Doc. No
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b797387
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| Main Entry
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Kotler, Philip.
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| Title & Author
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Chaotics : : the business of managing and marketing in the age of turbulence /\ Philip Kotler and John A. Caslione.
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| Edition Statement
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1st ed.
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| Publication Statement
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New York :: American Management Association,, ©2009.
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| Page. NO
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xiii, 206 pages :: illustrations ;; 24 cm
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| ISBN
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0814415210
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: 9780814415214
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| Bibliographies/Indexes
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Includes bibliographical references (pages 191-200) and index.
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| Contents
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The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability.
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| Abstract
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This work explores a new way of doing business for increasingly turbulent times. We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. This book presents a revolutionary set of guidelines designed to help businesses: detect sources of turbulence, prepare scenarios, predict resulting vulnerabilities and opportunities, develop responses to ensure longterm resilience and success, avoid risk while advancing the interests of the company, build flexibility into the balance sheet, price strategically, adjust products to meet new customer values, and more. Complete with metrics and measurements, it outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
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Business cycles.
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Globalization.
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Management.
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Marketing.
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Commerce-- organization administration.
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Economics.
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Leadership.
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Marketing.
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Business cycles.
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Business cycles.
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Globalisierung.
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Globalization.
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Globalization.
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Konjunktur.
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Krisenmanagement-- Unternehmen.
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Management.
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Management.
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Management.
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Marketing.
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Marketing.
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Marketing.
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Marketingstrategie
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Strategisches Management
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Turbulenz
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Unternehmen-- Krisenmanagement.
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Unternehmensführung.
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Wirtschaftsentwicklung
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USA.
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| Dewey Classification
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658
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| LC Classification
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HF5415.K6244 2009
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| NLM classification
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HF 5415K874c 2009
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QP 320rvk
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QP 600rvk
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| Added Entry
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Caslione, John A.
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