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" Visual consumption / "
Jonathan E. Schroeder.
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BL
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| Record Number
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1043126
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| Doc. No
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b797496
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| Main Entry
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Schroeder, Jonathan E.,1962-
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| Title & Author
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Visual consumption /\ Jonathan E. Schroeder.
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| Publication Statement
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London ;New York :: Routledge,, 2002.
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| Series Statement
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Routledge interpretive marketing research
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| Page. NO
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x, 193 pages ;; 24 cm.
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| ISBN
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0415244242
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: 0415366259
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: 9780415244244
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: 9780415366250
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| Bibliographies/Indexes
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Includes bibliographical references (pages 173-186) and index.
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| Abstract
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"How do images communicate? How do images circulate in consumer culture? What does the production and consumption of images mean for marketing and society? What can a visual approach bring to consumer research?" "A key characteristic of the twenty-first century economy is "the image." Products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography, and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behavior."--Jacket.
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| Subject
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Advertising.
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Consumers-- Research.
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Visual communication.
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Communication visuelle.
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Consommateurs-- Recherche.
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Publicité
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Advertising.
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Consumers-- Research.
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Visual communication.
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Beeldcommunicatie.
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| Subject
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Consumentengedrag.
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| Dewey Classification
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658.8/342
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| LC Classification
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HF5415.32.S365 2002
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| NLM classification
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85.40bcl
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