رکورد قبلیرکورد بعدی

" Cross-cultural marketing : "


Document Type : BL
Record Number : 104315
Doc. No : b61860
: GBA799376
Main Entry : Burton, Dawn,1961-
Title & Author : Cross-cultural marketing : : theory, practice and relevance /\ Dawn Burton.
Publication Statement : Milton Park, Abingdon, Oxon ;New York, NY :: Routledge,, 2009.
Page. NO : 319 p. ;; 24 cm.
ISBN : 9780415448925 (hbk.)
: : 0415448921 (hbk.)
: : 9780415448932 (pbk.)
: : 041544893X (pbk.)
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research.
Subject : Marketing.
Subject : Multiculturalism.
Subject : Minority consumers.
Dewey Classification : ‭658.80089‬
LC Classification : ‭HF5415‬‭.B7763 2009‬
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