| Document Type
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BL
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| Record Number
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1043491
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| Doc. No
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b797861
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| Main Entry
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Chew, Celine.
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| Title & Author
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Strategic positioning in voluntary and charitable organizations /\ Celine Chew.
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| Publication Statement
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New York :: Routledge,, 2009.
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| Series Statement
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Routledge studies in the management of voluntary and non-profit organizations ;; 12
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| Page. NO
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xviii, 259 pages :: illustrations ;; 24 cm.
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| ISBN
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0203871502
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: 0415453046
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: 9780203871508
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: 9780415453042
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| Bibliographies/Indexes
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Includes bibliographical references (pages 233-247) and index.
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| Contents
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Strategic positioning, the voluntary and charitable sector, and public services -- Strategic positioning, strategic position, and positioning strategy -- Conceptualizing charitable sector and charitable activities -- Research methodology -- Mapping the positioning activities of charitable organizations -- Process, anatomy of positioning strategy, and influencing factors -- Towards an integrating model of influencing factors -- Implications and future development.
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| Abstract
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This volume examines the extent to which theoretical perspectives of strategic positioning can be used to explain the positioning activities of charitable organizations within the wider voluntary and non-profit sector.
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| Subject
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Charities-- Management.
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Nonprofit organizations-- Management.
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Strategic planning.
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Charities-- Management.
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Nonprofit organizations-- Management.
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Strategic planning.
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Nonprofit-Organisation.
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Nonprofit-Organisation.
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Strategisches Management.
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Strategisches Management.
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Wohltätigkeitsorganisation.
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Wohltätigkeitsorganisation.
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| Dewey Classification
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658.4/012
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| LC Classification
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HD62.6.C495 2009
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| NLM classification
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QQ 000rvk
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