| Document Type
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BL
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| Record Number
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1043511
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| Doc. No
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b797881
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| Main Entry
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Theaker, Alison.
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| Title & Author
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The public relations handbook /\ Alison Theaker.
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| Publication Statement
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London ;New York :: Routledge,, 2001.
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| Series Statement
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Media practice
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| Page. NO
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1 online resource (viii, 289 pages) :: illustrations.
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| ISBN
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0203461339
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: 0203769570
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: 0415213339
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: 9780203461334
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: 9780203769577
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: 9780415213332
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0415213347
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9780415213349
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| Bibliographies/Indexes
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Includes bibliographical references (pages 277-284) and index.
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| Contents
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Book Cover; Title; Contents; Notes on contributors; Preface; The context of public relations; What is public relations?; Public relations and communications; Public relations, politics and the media; Public relations and management; Professionalism and regulation; Strategic public relations; Corporate communication; Corporate identity; Public affairs and issues management; Business ethics, public relations and corporate social responsibility; Stakeholder public relations; Media relations; Internal communications; Corporate community involvement; An introduction to financial public relations.
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Public sector public relationsConsumer public relations; Business-to-business public relations; Cause-related marketing; IT sector public relations; Shaping the future; Changing media; Research and evaluation PR grows up?; Future challenges for PR; Bibliography; Index.
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| Abstract
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The Public Relations Handbook combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
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| Subject
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Corporations-- Public relations.
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| Subject
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Entreprises-- Relations publiques.
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BUSINESS ECONOMICS-- Public Relations.
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Corporations-- Public relations.
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| Subject
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Bedrijven.
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Belangengroepen.
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| Subject
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Communicatie.
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| Subject
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Public relations.
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| Subject
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Strategische planning.
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| Dewey Classification
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659.2
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| LC Classification
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HD59.T474 2001eb
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