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" Drupal 6 search engine optimization : "
Ben Finklea ; reviewers, John K. Murphy, Michael Ruoss.
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BL
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| Record Number
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1043646
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| Doc. No
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b798016
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| Main Entry
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Finklea, Ben.
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| Title & Author
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Drupal 6 search engine optimization : : rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites /\ Ben Finklea ; reviewers, John K. Murphy, Michael Ruoss.
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| Publication Statement
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Birmingham, UK :: Packt Pub.,, 2009.
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| Series Statement
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From technologies to solutions
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| Page. NO
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1 online resource (280 pages) :: illustrations.
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| ISBN
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1847198236
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: 9781847198235
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1847198228
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9781847198228
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| Notes
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Title from title screen.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Preface -- ch. 1. The tools you'll need: Drupal 6 ; Modules ; Drupal SEO checklist module ; Google account ; Analytics ; Google Webmaster tools ; Understanding search engine crawlers ; Paid tools ; Other great tools ; Summary -- ch. 2. Keyword research: What a keyword is ; Why keyword research is important ; What your keyword goal is ; Keyword research tools ; How to pick the best keywords ; Summary -- ch. 3. On-page optimization: Page titles ; Make Drupal URLs clean and search engine optimized ; Redirects ; Summary -- ch. 4. More on-page optimization: Headings ; Drupal menus and navigation ; Optimize images, video, and other media ; Meta tags ; Summary -- ch. 5. Sitemaps: XML sitemaps ; Google News XML sitemap ; URL list ; Visitor-facing sitemaps ; Summary -- ch. 6. robots.txt, .htaccess, and W3C validation: Optimizing the robots.txt file ; Mastering the .htaccess file ; W3C markup validation ; Summary -- ch. 7. RSS feeds, site speed, and SEO testing: Setting up RSS feeds ; Feel the need : the need for speed ; Bringing it all together with a free page grading service from SEOmoz ; Summary -- ch. 8. Content is king: What good content is ; Write right ; Search engine optimizing content ; What to write about ; Using Drupal to organize your content ; Removing content ; Summary -- ch. 9. Taking control of your content: Using OpenCalais to tag and organize your content ; Keeping content compliant with the HTML Purifier Module ; Preventing spam ; Summary -- ch. 10. Increasing the conversion rate of your Drupal Web site: What do our want them to do ; Path to conversion ; Strong calls to action ; Analytics to watch ; Finding conversion problems with usability testing ; A/B testing with Google Website Optimizer ; Summary -- Appendix A. 10 SEO mistakes to avoid: Not tracking or not tracking the right statistics ; Picking keywords that don't produce enough traffic ; Duplicating content ; Changing the node path without creating a redirect ; Spending time on meta tags that don't matter ; A slow Drupal site ; Flash, frames, graphics, and other things are obscuring your site from Google ; Optimizing for your company name ; Not putting contact information on the site ; Not enough links -- Appendix B.A Drupal SEO checklist: Keyword research ; On page SEO ; Technical SEO ; Content ; Conversions -- Appendix C, Drupal SEO case study for Acquia Product launch: About Acquia ; Problem ; Solution ; Results.
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| Abstract
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Annotation
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| Subject
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Electronic information resource searching.
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Search engines.
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Web site development.
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Electronic information resource searching.
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Search engines.
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Web site development.
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Web site development.
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Drupal (Computer file)
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Drupal (Computer file)
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Drupal (Computer file)
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| Dewey Classification
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006.7
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| LC Classification
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TK5105.8885.D78F56 2009eb
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| Added Entry
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Murphy, John K.
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Ruoss, Michael.
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