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" Strategic planning : "
Robert G. Wittmann and Matthias P. Reuter.
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BL
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| Record Number
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1043995
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| Doc. No
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b798365
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| Main Entry
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Wittmann, Robert G.
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| Title & Author
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Strategic planning : : how to deliver maximum value through effective business strategy /\ Robert G. Wittmann and Matthias P. Reuter.
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| Publication Statement
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Philadelphia :: Kogan Page Ltd.,, 2008.
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| Page. NO
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1 online resource (xvi, 176 pages) :: illustrations
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| ISBN
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0749454342
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: 9780749454340
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0749452331
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9780749452339
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| Bibliographies/Indexes
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Includes bibliographical references (pages 165-168) and index.
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| Contents
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List of Figures; Preface; About the Authors; List of Abbreviations; 1 The Entire Model; 2 Value Based Management; 3 Environment and Positioning; 4 Offer and Marketing; 5 Knowledge and Competences; 6 Value Chain andOrganization; 7 Measures and Controlling; 8 Leadership and Mobilizing; 9 Finance and Evaluation; 10 Opportunities and Risks; 11 Conclusion; Appendix; References and Further Reading; Index.
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| Abstract
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Strategic Planning is a comprehensive new title, offering practical information on how to develop and implement successful, revenue-generating strategies within your business. In addition to this, the book serves to provide ideas and guidance for producing strategic business plans for your company. Strategic Planning explores the thinking surrounding strategy, and explains concepts such as value based management, the strategic environment, strategies to suit products, establishing strategic strength and gaining competitive advantage.
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| Subject
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Business planning, Handbooks, manuals, etc.
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Strategic planning, Handbooks, manuals, etc.
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| Subject
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BUSINESS ECONOMICS-- Strategic Planning.
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| Subject
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Business planning.
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| Subject
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Strategic planning.
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| Dewey Classification
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658.4/012
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| LC Classification
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HD30.28.W597 2008eb
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| Added Entry
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Reuter, Matthias P.
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