| Document Type
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BL
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| Record Number
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1044005
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| Doc. No
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b798375
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| Main Entry
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Marconi, Joe.
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| Title & Author
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Reputation marketing : : building and sustaining your organization's greatest asset /\ Joe Marconi.
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| Publication Statement
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New York :: McGraw-Hill,, ©2002.
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| Page. NO
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xiii, 232 pages :: illustrations ;; 24 cm
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| ISBN
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0071402721
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: 0658014293
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: 9780071402729
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: 9780658014291
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| Notes
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"American Marketing Association."
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| Bibliographies/Indexes
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Includes bibliographical references (pages 225-226) and index.
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| Contents
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Who do you think you are? understanding reputation marketing -- Attitudes and awareness: the role of research in building your reputation -- A long and distinguished history ... or not: using what you have (or what you don't have) to manage your reputation -- Looking the part: dressing for success, for failure, or just to be noticed -- Putting your reputation on the line -- online reputation marketing in the Internet age -- Damage control: changing a "bad reputation" -- The halo effect and borrowed interest: getting ahead on someone else's reputation -- The reputation marketing casebook: about companies that built, changed, or exploited their reputations -- A crash course in reputation marketing.
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| Subject
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Branding (Marketing)
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Corporate image.
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Corporations-- Public relations.
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Branding (Marketing)
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Corporate image.
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| Subject
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Corporations-- Public relations.
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| Subject
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Corporate image.
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| Subject
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Public relations.
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| Subject
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Reputatie.
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| Dewey Classification
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659.2/85
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| LC Classification
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HD59.2.M374 2002
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| NLM classification
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85.40bcl
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| Added Entry
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American Marketing Association.
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