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" Cool search : "


Document Type : BL
Record Number : 1044156
Doc. No : b798526
Main Entry : Lammiman, Jean.
Title & Author : Cool search : : keeping your organization in touch and on the edge /\ Jean Lammiman and Michel Syrett.
Publication Statement : Chichester :: Capstone,, 2004.
Page. NO : 1 online resource (viii, 240 pages)
ISBN : 1841126179
: : 9781841126173
: 1841124303
Bibliographies/Indexes : Includes bibliographical references (pages 229-234) and index.
Contents : Coolsearch; CONTENTS; Acknowledgements; 1 Cool Beginnings; 2 The Provenance of Cool; 3 Outside Cool; 4 Inside Cool; 5 Crux; 6 Cool Leadership; 7 Managing Cool; 8 Brainstorming Cool; 9 Branding Cool; Summary; References; Index.
Abstract : This study explains how street-wise market research, better use of technology and shorter decision-making hierarchies have helped a variety of older companies keep abreast of the trends, retain their younger customers and utilise the skills of their younger employees.
Subject : Consumers' preferences.
Subject : Market surveys.
Subject : Organizational change.
Subject : Strategic planning.
Subject : BUSINESS ECONOMICS-- Strategic Planning.
Subject : Consumers' preferences.
Subject : Market surveys.
Subject : Organizational change.
Subject : Strategic planning.
Dewey Classification : ‭658.4012‬
LC Classification : ‭HD30.28‬‭L36 2004eb‬
Added Entry : Syrett, Michel.
copyhttps://lib.clisel.com/site/catalogue/1044156
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