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" Questionnaire design : "


Document Type : BL
Record Number : 1044376
Doc. No : b798746
Main Entry : Brace, Ian,1949-
Title & Author : Questionnaire design : : how to plan, structure, and write survey material for effective market research /\ Ian Brace.
Publication Statement : London ;Sterling, Va. :: Kogan Page,, 2004.
Series Statement : Market research in practice series
Page. NO : 1 online resource (xii, 289 pages) :: illustrations.
ISBN : 074944181X
: : 0749445963
: : 1280222557
: : 1423711157
: : 1598758322
: : 661022255X
: : 9780749441814
: : 9780749445966
: : 9781280222559
: : 9781423711155
: : 9781598758320
: : 9786610222551
Bibliographies/Indexes : Includes bibliographical references (pages 277-280) and index.
Contents : Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.
Abstract : Questionnaire design explains the role of questionnaires in market research, and looks at different types of questions and questionnaires and when and how they should be used.
Subject : Market surveys-- Methodology.
Subject : Questionnaires-- Methodology.
Subject : Marketing-- methods.
Subject : Surveys and Questionnaires.
Subject : Études de marché-- Méthodologie.
Subject : Questionnaires-- Méthodologie.
Subject : BUSINESS ECONOMICS-- Marketing-- Research.
Subject : Market surveys-- Methodology.
Subject : Méthodologie de recherche.
Subject : Questionnaire.
Subject : Questionnaires-- Methodology.
Subject : Enquêtes (vorm)
Subject : Étude de marché
Subject : Marketing.
Subject : Onderzoeksontwerp.
Subject : Recherche en marketing.
Dewey Classification : ‭658.83‬
LC Classification : ‭HF5415.3‬‭.B683 2004eb‬
NLM classification : ‭85.40‬bcl
copyhttps://lib.clisel.com/site/catalogue/1044376
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