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" Pick me : "
Nancy Vonk and Janet Kestin.
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BL
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| Record Number
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1044726
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| Doc. No
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b799096
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| Main Entry
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Vonk, Nancy.
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| Title & Author
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Pick me : : breaking into advertising and staying there /\ Nancy Vonk and Janet Kestin.
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| Publication Statement
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Hoboken, N.J. :: Wiley,, ©2005.
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| Series Statement
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Adweek book
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| Page. NO
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xxiv, 216 pages :: illustrations ;; 23 cm.
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| ISBN
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0471715573
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: 9780471715573
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| Notes
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Includes index.
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| Contents
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I: Breaking into advertising -- Was I really put on this earth to do ads? -- School daze -- What's a good ad, anyway? -- Portfolio preparation: like giving birth, only more painful -- Getting a job in this lifetime: it can be done -- Internships: purgatory, rip-off, or free education? -- What place is right for me? -- II: You're chosen one. Now what? -- Money--not that you care about that -- Fear and self-loathing: snap out of it -- Brainstorming techniques (you're going to need them) -- Awards. Yes, they matter. How the judges decide -- Boss problems: try not to kill him. Or sleep with him -- Partner problems: do you need counseling, a divorce, or a gun? -- Copywriting -- Art direction -- Account executives: they're people, too -- Identity crisis -- Am I in the wrong place? -- Ethics in advertising: not necessarily an oxymoron -- CD life (be careful what you wish for) -- Women: the vanishing act -- Age(ism): is 39 the new 65? -- Staying sane in an insane business -- Miscellaneous: the best chapter of any book -- Strangest questions: maybe even better than miscellaneous -- III: But wait, there's more! The gurus share years of collective wisdom, and embarrassing photos -- What I know now that I wish I'd known then -- What I look for in a junior -- A century ago, we were juniors, too.
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| Abstract
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Making it in advertising is tough. The authors of this text offer a primer for students and junior ad professionals who want to make their mark in advertising.
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| Subject
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Advertising-- Vocational guidance.
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| Subject
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Advertising-- Vocational guidance.
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| Dewey Classification
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659.1023
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| LC Classification
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HF5828.4.V66 2005
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| Added Entry
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Kestin, Janet.
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