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" Marketing management in the 21st Century / "
Noel Capon, James Mac Hulbert.
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BL
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| Record Number
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1044795
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| Doc. No
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b799165
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| Main Entry
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Capon, Noel.
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| Title & Author
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Marketing management in the 21st Century /\ Noel Capon, James Mac Hulbert.
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| Publication Statement
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Upper Saddle River, N.J. :: Prentice Hall,, ©2001.
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| Page. NO
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xvii, 637 pages :: illustrations (some color) ;; 26 cm
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| ISBN
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013915695X
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: 9780139156953
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Abstract
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"This book emphasizes the role of marketing in creating value for customers because customer value in turn leads to the creation of value for other firm stakeholders including stock-holders and employees."--Jacket.
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| Subject
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Marketing-- Management.
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| Subject
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Marketing-- Management.
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Marketingmanagement
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Management.
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Marketing.
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| Dewey Classification
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658.8
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| LC Classification
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HF5415.13.C265 2001
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| NLM classification
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85.40bcl
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QP 600rvk
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| Added Entry
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Hulbert, James M.
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| Parallel Title
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Marketing management in the twenty-first Century
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