| Document Type
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BL
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| Record Number
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1045763
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| Doc. No
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b800133
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| Main Entry
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Fragasso, Philip M.,1950-
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| Title & Author
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Marketing for rainmakers : : 52 rules of engagement to attract and retain customers for life /\ Phil Fragasso.
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| Publication Statement
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Hoboken, N.J. :: John Wiley & Sons,, ©2008.
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| Page. NO
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1 online resource (xx, 279 pages) :: illustrations
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| ISBN
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047037831X
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: 0470378689
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: 0470419539
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: 1281751928
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: 6611751920
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: 9780470378311
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: 9780470378687
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: 9780470419533
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: 9781281751928
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: 9786611751920
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0470247533
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9780470247532
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| Contents
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Introduction: Making Rain While the Sun Shines. -- Section One. The Brand-Focused Rainmaking Marketer. -- ROE #1. Begin at the End. -- ROE #2. Be a Hobgoblin. -- ROE #3. Get Yourself Some Culture. -- ROE #4. Be True To Your School. -- ROE #5. Say It Like You Mean It. -- ROE #6. Broaden Your Brandwidth. -- ROE #7. Bow to the Wow. -- ROE #8. Stay Up, Sell Out, Cash In. -- Section Two. The Strategic Rainmaking Marketer. -- ROE #9. See the Forest in Every Tree. -- ROE #10. Feed the Lion and Spare the Mouse. -- ROE #11. Smarten Up. -- ROE #12. Manifest Your Destiny. -- ROE #13. Kill the Cat. -- ROE #14. Fuhgeddabout Woulda Coulda Shoulda. -- ROE #15. Muddy the Waters. -- ROE #16. Start From Scratch.
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Section Three. The Tactical Rainmaking Marketer. -- ROE #17. Celebrate Smilestones. -- ROE #18. Ignore the Bliss. -- ROE #19. Stick It. -- ROE #20. Shorten Up to Sweeten Up. -- ROE #21. Face the Facts. -- ROE #22. Say No to Yes But. -- ROE #23. Sweat Like a Pig. -- ROE #24. Lose Your Head. -- ROE #25. Slow Down to Speed Up. -- ROE #26. Don't Just Because You Can. -- ROE #27. Show Them the Money. -- Section Four. The Customer-Focused Rainmaking Marketer. -- ROE #28. Walk a Mile in Your Customer's Shoes: Backwards. -- ROE #29. Reject IOUs. -- ROE #30. Act Big, Feel Small. -- ROE #31. Speak Greek Only in Greece. -- ROE #32. Listen To Be Heard. -- ROE #33. Say Nyet to Nyuk! -- ROE #34: Love'em or Leave'em. -- ROE #35. Go the Extra 18 Inches. -- ROE #36. Tarnish the Golden Rule. -- Section Five. The Competitive Rainmaking Marketer. -- ROE #37. See the Whites of Their Eyes. -- ROE #38. Shop Till You Drop. -- ROE #39. Experience the Experience. -- ROE #40. Choose to Lose. -- ROE #41. Analyze This. -- ROE #42. Expect the Unexpected. -- ROE #43. Give Up. -- Section Six. The Hard-Wired Rainmaking Marketer. -- ROE #44. Tell a Story Worth a Thousand Pictures. -- ROE #45. French KISS. -- ROE #46. Light Your Lying Pants on Fire. -- ROE #47. Sell Soft, Market Hard. -- ROE #48. Reduce Your Attention Spam. -- ROE #49. Choose Them Over Us. -- ROE #50. Just Don't Do Id. -- ROE #51. Suck It Up. -- ROE #52. Burn This Book.
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| Abstract
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Praise for MARKETING for RAINMAKERS. "In a business environment where everything looks the same to the consumer, Phil Fragasso helps his clients rise above the competition. His innovative methods and thought-provoking ideas helped our sales force seriously consider ways they might differentiate themselves from the crowd."--Todd Clarke, President, CLS Investment Firm. "Phil Fragasso is a marketing leader with a track record of success demonstrating that good sales and marketing ideas can also be fun. He has a history of introducing breakthrough marketing techniques applicable to.
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| Subject
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Customer relations.
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Customer services.
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Marketing.
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BUSINESS ECONOMICS-- Distribution.
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BUSINESS ECONOMICS-- Marketing-- General.
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Customer relations.
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Customer services.
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| Subject
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Marketing.
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| Dewey Classification
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658.8
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| LC Classification
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HF5415.5.F68 2008eb
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