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" Effective customer care / "
Pat Wellington.
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BL
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| Record Number
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1045804
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| Doc. No
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b800174
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| Main Entry
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Wellington, Patricia.
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| Title & Author
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Effective customer care /\ Pat Wellington.
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| Publication Statement
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London ;Philadelphia :: Kogan Page,, ©2010.
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| Series Statement
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Creating success
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| Page. NO
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1 online resource (xiv, 130 pages) :: illustrations
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| ISBN
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0749459972
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: 0749459980
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: 0749460431
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: 1282697420
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: 9780749459970
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: 9780749459987
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: 9780749460433
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: 9781282697423
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| Contents
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The fundamentals of customer care -- Getting to know your customer's needs and requirements -- Creating the environment for customer care to flourish -- Effective communication with customers and colleagues -- Breaking down inter-team and inter-departmental barriers -- Complaints, problem solving and quality improvement -- Building long-term customer relationships -- Finally, finally.
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| Abstract
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Effective Customer Care shows readers how to use research to understand what customers actually want, not what one might assume they want. It gives tips on how to hold onto customers and gain market share, how to motivate team members to offer value-added service to customers, how to improve the level of service offered, how to build long term relationships with customers and suppliers.
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| Subject
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Customer relations, Case studies.
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Customer relations.
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Customer services, Case studies.
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Customer services.
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| Subject
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BUSINESS ECONOMICS-- Customer Relations.
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| Subject
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Customer relations.
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| Subject
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Customer services.
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| Dewey Classification
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658.8/12
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| LC Classification
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HF5415.5.W449 2010eb
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