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" The ten demandments : "
Kelly Mooney with Laura Bergheim.
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BL
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| Record Number
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1045954
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| Doc. No
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b800324
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| Main Entry
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Mooney, Kelly.
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| Title & Author
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The ten demandments : : rules to live by in the age of the demanding consumer /\ Kelly Mooney with Laura Bergheim.
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| Publication Statement
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New York :: McGraw-Hill,, ©2002.
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| Page. NO
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1 online resource (xviii, 266 pages) :: illustrations
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| ISBN
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0071387390
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: 0071415688
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: 6610300275
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: 9780071387392
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: 9780071415682
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: 9786610300273
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| Notes
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Includes index.
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| Contents
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Copyright; contents; acknowledgments; preface; introduction; WELCOME TO THE AGE OF THE DEMANDING CONSUMER; THE TEN DEMANDMENTS IN A NUTSHELL; The First Demandment: earn my trust ; The Second Demandment: inspire me; The Third Demandment: make it easy; The Fourth Demandment: put me in charge; The Fifth Demandment: guide me; The Sixth Demandment: 24/7; The Seventh Demandment: get to know me; The Eighth Demandment: exceed my expectations; The Ninth Demandment: reward me; The Tenth Demandment: stay with me; Index.
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| Abstract
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"The Ten Demandments is a long-overdue shout from the mountaintops on behalf of the people who can make or break your company - your current and prospective customers. Learn what matters to them most through these ten straightforward directives for delivering a total customer experience that goes beyond the sum of its parts. A real-world roadmap for winning customers' hearts and earning and keeping their loyalty, The Ten Demandments is the ultimate guide to satisfying today's newly demanding consumer."--Jacket.
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Consumer satisfaction.
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Customer loyalty.
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Customer relations.
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Customer services.
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BUSINESS ECONOMICS-- Customer Relations.
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Consumer satisfaction.
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Customer loyalty.
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Customer relations.
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Customer services.
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| Dewey Classification
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658.8/12
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| LC Classification
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HF5415.5.M66 2002eb
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| Added Entry
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Bergheim, Laura,1962-
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