| Document Type
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BL
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| Record Number
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1045973
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| Doc. No
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b800343
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| Main Entry
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McClellan, Tim,1957-
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| Title & Author
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Schools in the spotlight : : a guide to media relations for school governors and staff /\ Tim McClellan and Nigel Gann.
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| Publication Statement
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London ;New York :: Routledge/Falmer,, 2002.
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| Page. NO
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1 online resource (vi, 118 pages)
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| ISBN
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0203165640
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: 1134581173
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: 6610068496
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: 9780203165645
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: 9781134581177
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: 9786610068494
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0415230608
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0415230616
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9780415230605
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| Bibliographies/Indexes
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Includes bibliographical references (pages 114-115) and index.
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| Contents
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Book Cover; Title; Contents; Schools and the public: a historical context How schools have dealt with and been affected by the media. How things might be better.; Schools and the media: getting the relationship right Dispelling some myths about the media. Why schools need to make contact with newspapers and broadcasting organizations.; Public relations Describes some of the basic ideas used by PR practitioners and how they are relevant to schools. Identifying various publics and the creation of appropriate messages.
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News releases: getting the message across Describes how a news release can be compiled to get your message out to the media. Why you are doing this. Some dos and don'ts. Coping with crisis How to deal with an incident that attracts unwanted media attention. What to do in an emergency.; Managing the message How to ensure that your school gets the best possible coverage, identifying all target publications, organizations and individuals.; In the front line How to appear at yo.
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| Abstract
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This book examines the need for educational establishments to review their position in the local community and to develop strategies to deal with the management of their image.
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| Subject
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Community and school-- Great Britain.
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Education in mass media.
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Schools-- Public relations-- Great Britain.
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BUSINESS ECONOMICS-- Public Relations.
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| Subject
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Community and school.
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Education in mass media.
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| Subject
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Schools-- Public relations.
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Great Britain.
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| Dewey Classification
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659.2/9371/00941
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| LC Classification
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LB2847.M42 2002eb
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| Added Entry
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Gann, Nigel,1948-
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