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" Marketing for financial advisors : "
Eric T. Bradlow, Keith E. Niedermeier, Patti Williams.
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BL
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| Record Number
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1046289
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| Doc. No
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b800659
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| Main Entry
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Bradlow, Eric T.
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| Title & Author
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Marketing for financial advisors : : build your business, bring in clients, and establish your brand /\ Eric T. Bradlow, Keith E. Niedermeier, Patti Williams.
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| Publication Statement
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New York ;London :: McGraw-Hill,, ©2009.
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| Page. NO
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xviii, 266 pages :: illustrations ;; 24 cm
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| ISBN
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0071605142
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: 9780071605144
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Treating your financial practice like a small business -- Segmentation -- Refining your niche strategy -- Knowing your brand -- The client's decision-making process -- Investor psychology and biases -- Quantitative client relationship management -- Integrated marketing communications: managing advertising, web site design, and word of mouth -- Tactics and best practices -- Putting it all together: your marketing plan.
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| Subject
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Financial planners-- Marketing.
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Financial planners-- Marketing.
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| Dewey Classification
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332.02400688
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| LC Classification
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HG179.5.B73 2009
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| Added Entry
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Niedermeier, Keith E.
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Williams, Patti.
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