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" Communication best practices at Dell, General Electric, Microsoft, and Monsanto / "
by Donald P. Cushman and Sarah Sanderson King ; with a chapter by Ted Smith III and Williams C. Adams.
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BL
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| Record Number
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1046353
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| Doc. No
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b800723
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| Main Entry
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Cushman, Donald P.
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| Title & Author
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Communication best practices at Dell, General Electric, Microsoft, and Monsanto /\ by Donald P. Cushman and Sarah Sanderson King ; with a chapter by Ted Smith III and Williams C. Adams.
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| Publication Statement
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Albany :: State University of New York Press,, ©2003.
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| Series Statement
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SUNY series, human communication processes
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| Page. NO
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1 online resource (x, 153 pages) :: illustrations
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| ISBN
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0791457397
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: 0791457400
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: 0791486788
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: 1417531320
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: 9780791457399
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: 9780791457405
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: 9780791486788
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: 9781417531325
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Abstract
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"Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm's timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice."--Jacket.
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Benchmarking (Management)
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Communication in organizations.
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Benchmarking (Management)
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BUSINESS ECONOMICS-- Business Communication-- General.
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| Subject
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Communication in organizations.
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| Dewey Classification
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658.4/5
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| LC Classification
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HD30.3.C873 2003eb
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| Added Entry
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King, Sarah Sanderson,1932-
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