Document Type
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BL
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Record Number
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1046644
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Doc. No
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b801014
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Title & Author
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Proliferation of the Internet economy : : e-commerce for global adoption, resistance, and cultural evolution /\ Mahmud Akhter Shareef [and others].
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Publication Statement
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Hershey, PA :: Information Science Reference,, ©2009.
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Page. NO
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1 online resource (xviii, 299 pages) :: illustrations
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ISBN
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160566412X
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: 1605664138
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: 9781605664125
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: 9781605664132
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Notes
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"Premier reference source"--Cover.
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Bibliographies/Indexes
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Includes bibliographical references and index.
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Contents
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Introduction to e-commerce -- E-commerce background -- Service quality of e-commerce for global consumers -- Global quality management practice for e-commerce -- E-commerce diffusion: critical factors affecting diffusion of e-commerce -- Diffusion of e-commerce in developed and developing countries: comparative studies -- E-commerce adoption in developing countries -- Influencing factors and the acceptance of internet and e-business technologies in maritime Canada's SMEs: an analysis -- Effect of proliferation and resistance of internet economy: understanding impact of information and communication technology in developing countries -- Globalization and relevant strategy for e-commerce -- Culturally customizing international web sites -- A cultural perspective on web site localization -- Conclusion, implications, and future trends.
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Abstract
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"This book specifically develops theories to understand service quality and quality management practice of EC which is completely a new and innovative effort to formulate perceptions of global consumers"--Provided by publisher.
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Subject
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Electronic commerce-- Technological innovations.
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Subject
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Electronic commerce.
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Subject
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Information technology.
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Subject
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Internet-- Economic aspects.
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Subject
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BUSINESS ECONOMICS-- E-Commerce-- Internet Marketing.
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Subject
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BUSINESS ECONOMICS-- Mail Order.
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Subject
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BUSINESS ECONOMICS-- Marketing-- Direct.
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Subject
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BUSINESS ECONOMICS-- Marketing-- Multilevel.
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Subject
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BUSINESS ECONOMICS-- Marketing-- Telemarketing.
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Subject
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Electronic commerce-- Technological innovations.
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Subject
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Electronic commerce.
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Subject
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Information technology.
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Subject
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Internet-- Economic aspects.
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Dewey Classification
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658.8/72
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LC Classification
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HF5548.32.P78 2009eb
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Added Entry
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Shareef, Mahmud Akhter,1966-
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