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Document Type:BL
Record Number:104673
Doc. No:b62218
Main Entry:Miles, Chris,1967-
Title & Author:Interactive marketing :revolution or rhetoric? /Chris Miles.
Publication Statement:New York :Routledge,2010.
Series Statement :Routledge interpretive marketing research ;12
Page. NO:242 p. :ill. ;24 cm.
ISBN:9780415801713
0415801710
9780203852071 (ebk.)
0203852079 (ebk.)
Bibliographies/Indexes:Includes bibliographical references and index.
Contents:The rhetoric of interactivity -- The interactivity crisis and marketing discourse -- A radical constructivist's marketing construction -- The rendition of the consumer's voice -- Customer communities and the grammar of control -- The autism of relationship marketing -- A recursive, invitational model of marketing interactivity.
Subject:Interactive marketing.
Dewey Classification:‭658.8/7‬
LC Classification:‭HF5415.1264‬‭.M55 2010‬