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" Interactive marketing : "
Chris Miles.
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BL
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| Record Number
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104673
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| Doc. No
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b62218
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| Main Entry
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Miles, Chris,1967-
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| Title & Author
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Interactive marketing : : revolution or rhetoric? /\ Chris Miles.
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| Publication Statement
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New York :: Routledge,, 2010.
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| Series Statement
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Routledge interpretive marketing research ;; 12
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| Page. NO
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242 p. :: ill. ;; 24 cm.
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| ISBN
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9780415801713
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: 0415801710
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: 9780203852071 (ebk.)
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: 0203852079 (ebk.)
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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The rhetoric of interactivity -- The interactivity crisis and marketing discourse -- A radical constructivist's marketing construction -- The rendition of the consumer's voice -- Customer communities and the grammar of control -- The autism of relationship marketing -- A recursive, invitational model of marketing interactivity.
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| Subject
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Interactive marketing.
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| Dewey Classification
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658.8/7
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| LC Classification
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HF5415.1264.M55 2010
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