| | | Document Type | : | BL | | Record Number | : | 104673 | | Doc. No | : | b62218 | | Main Entry | : | Miles, Chris,1967- | | Title & Author | : | Interactive marketing :revolution or rhetoric? /Chris Miles. | | Publication Statement | : | New York :Routledge,2010. | | Series Statement | : | Routledge interpretive marketing research ;12 | | Page. NO | : | 242 p. :ill. ;24 cm. | | ISBN | : | 9780415801713 | | | 0415801710 | | | 9780203852071 (ebk.) | | | 0203852079 (ebk.) | | Bibliographies/Indexes | : | Includes bibliographical references and index. | | Contents | : | The rhetoric of interactivity -- The interactivity crisis and marketing discourse -- A radical constructivist's marketing construction -- The rendition of the consumer's voice -- Customer communities and the grammar of control -- The autism of relationship marketing -- A recursive, invitational model of marketing interactivity. | | Subject | : | Interactive marketing. | | Dewey Classification | : | 658.8/7 | | LC Classification | : | HF5415.1264.M55 2010 |
| | | | | |
| | |  |
http://lib.clisel.com/site/catalogue/104673
| | | |
| | | |
|