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Document Type:BL
Record Number:104692
Doc. No:b62237
Title & Author:Demarketing /edited by Nigel Bradley and Jim Blythe.
Page. NO:xvi, 222 pages :illustrations ;25 cm
ISBN:9780415816472 (hardback)
0415816475 (hardback)
9780415816489 (pbk.)
0415816483 (pbk.)
9780203591208 (ebook)
Bibliographies/Indexes:Includes bibliographical references and index.
Contents:Demarketing: an overview of the antecedents and current status of the discipline / Nigel Bradley and Jim Blythe -- Synchromarketing / Maria Pilar Martínez-Ruiz -- Synchromarketing: demarketing places / Gary Warnaby and Dominic Medway -- Demarketing in a wicked problem context - the case of cocaine / Nigel Jones, Paul Baines, and Steve Welsh -- Counter-marketing case studies / Clive Boddy -- General demarketing / Heather Skinner -- General demarketing case study / Nadio Granata and David Wyles -- Selective demarketing: a value destruction approach / Jillian Dawes Farquhar -- Selective demarketing: case study - Frizzell Insurance / (Daisy) Jing Tan -- Ostensible demarketing: the power of prohibition / Robin Croft -- Ostensible demarketing case study / Sally McKechnie -- Unintentional demarketing / Theresa A. Kirchner -- "Unintentional demarketing" in higher education / Nnamdi O. Madichie -- Demarketing and marketing: a conceptual discussion / Jim Blythe.
Subject:Marketing-- Management.
Subject:Marketing.
Dewey Classification:‭658.8‬
LC Classification:‭HF5415.13‬‭.D3697 2014‬
Added Entry:Bradley, Nigel,1958-
Blythe, Jim.