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" Demarketing / "
edited by Nigel Bradley and Jim Blythe.
Document Type
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BL
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Record Number
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104692
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Doc. No
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b62237
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Title & Author
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Demarketing /\ edited by Nigel Bradley and Jim Blythe.
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Page. NO
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xvi, 222 pages :: illustrations ;; 25 cm
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ISBN
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9780415816472 (hardback)
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: 0415816475 (hardback)
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: 9780415816489 (pbk.)
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: 0415816483 (pbk.)
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9780203591208 (ebook)
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Bibliographies/Indexes
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Includes bibliographical references and index.
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Contents
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Demarketing: an overview of the antecedents and current status of the discipline / Nigel Bradley and Jim Blythe -- Synchromarketing / Maria Pilar Martínez-Ruiz -- Synchromarketing: demarketing places / Gary Warnaby and Dominic Medway -- Demarketing in a wicked problem context - the case of cocaine / Nigel Jones, Paul Baines, and Steve Welsh -- Counter-marketing case studies / Clive Boddy -- General demarketing / Heather Skinner -- General demarketing case study / Nadio Granata and David Wyles -- Selective demarketing: a value destruction approach / Jillian Dawes Farquhar -- Selective demarketing: case study - Frizzell Insurance / (Daisy) Jing Tan -- Ostensible demarketing: the power of prohibition / Robin Croft -- Ostensible demarketing case study / Sally McKechnie -- Unintentional demarketing / Theresa A. Kirchner -- "Unintentional demarketing" in higher education / Nnamdi O. Madichie -- Demarketing and marketing: a conceptual discussion / Jim Blythe.
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Subject
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Marketing-- Management.
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Subject
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Marketing.
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Dewey Classification
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658.8
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LC Classification
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HF5415.13.D3697 2014
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Added Entry
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Bradley, Nigel,1958-
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Blythe, Jim.
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