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" Strategy making in a crisis : "
Michael Gibbert.
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BL
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| Record Number
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1046968
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| Doc. No
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b801338
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| Main Entry
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Gibbert, Michael.
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| Title & Author
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Strategy making in a crisis : : from analysis to imagination /\ Michael Gibbert.
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| Publication Statement
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Cheltenham ;Northampton, MA :: Edward Elgar,, ©2010.
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| Page. NO
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1 online resource (vi, 232 pages) :: illustrations
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| ISBN
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1848442408
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: 1849805261
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: 9781848442405
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: 9781849805261
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| Bibliographies/Indexes
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Includes bibliographical references (pages 207-221) and index.
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| Contents
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1. Introduction -- 2. Imaginative strategy making: existing frameworks -- 3. The three imaginations step by step -- 4. The three imaginations in practice -- 5. Conclusions and implications.
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| Abstract
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"Which strategy making approach works best in a crisis? In current literature, the recommendations oscillate between prediction, control, and practice, but this unique book focuses specifically on strategy making in a crisis." "In a crisis, the business landscape is neither stable nor predictable, resources are scarce rather than abundant, customers disappear and shareholders revolt, all of which can make prediction and control very difficult. Drawing on evidence from philosophy, and on a multi-year case study of a major multinational, Michael Gibbert points to three different kinds of imaginations and proposes a three-step model for imaginative strategy making." "Introducing new topics on this subject, Strategy Making in a Crisis will strongly appeal to top-level managers, including corporate development departments, and business-unit level strategy. Postgraduate students will also receive ideas for their own theses, not only from the content, but also from the approach - which is deductive and integrates management theories using social science literature - and methodology."--Jacket.
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Business planning.
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Crisis management.
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Strategic planning.
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BUSINESS ECONOMICS-- Strategic Planning.
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Business planning.
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Crisis management.
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Strategic planning.
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| Dewey Classification
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658.4012
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| LC Classification
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HD30.28.G53 2010eb
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